Marketing concepts and decision making

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Bibliographic Details
Main Author:	Gross, Charles W
Other Authors:	Peterson, Robin
Format:	Book
Published:	St. Paul West Pub. Co. 1987
Subjects:	Marketing > Decision making Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-65759
020	#	#	\|a 0314852425
090	0	0	\|a HF5415.135 \|b .G76 1987
100	1	#	\|a Gross, Charles W
245	1	1	\|a Marketing \|b concepts and decision making \|c Charles W. Gross, Robin T. Peterson
260	#	#	\|a St. Paul \|b West Pub. Co. \|c 1987
300	#	#	\|a xxviii, 700 p. \|b ill. (some col.) \|c 26 cm
500	#	#	\|a Includes indexes.
504	#	#	\|a Bibliography: p. 655-677.
650	#	0	\|a Marketing \|x Decision making
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Peterson, Robin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65759
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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