Marketing concepts and decision making
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
St. Paul
West Pub. Co.
1987
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
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| Physical Description: | xxviii, 700 p. ill. (some col.) 26 cm |
| Bibliography: | Bibliography: p. 655-677. |
| ISBN: | 0314852425 |
Basic marketing concepts, decisions, and strategies