New directions in media management

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Bibliographic Details
Main Author: Willis, William James 1946-
Other Authors: Willis, Diane B
Format: Unknown
Published: Boston Allyn and Bacon 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-65631
020 # # |a 0205139744 
090 0 0 |a P96.M34  |b W55 1993 
100 1 # |a Willis, William James  |d 1946- 
245 1 1 |a New directions in media management  |c Jim Willis, Diane B. Willis 
260 # # |a Boston  |b Allyn and Bacon  |c 1993 
300 # # |a xii, 403 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Mass media  |x Management 
700 1 # |a Willis, Diane B 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65631 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||