New directions in media management
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| Format: | Book |
| Published: |
Boston
Allyn and Bacon
1993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 403 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0205139744 |
Media Management Strategy, Business Models and Case Studies