Marketing essentials contemporary concepts and practices

Saved in:

Bibliographic Details
Main Author:	Schoell, William F
Other Authors:	Guiltinan, Joseph P, Valvatne, Laura, Schoell, William F.
Format:	Book
Published:	Boston Allyn and Bacon 1993
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-65625
020	#	#	\|a 0205143237
090	0	0	\|a HF5415 \|b .S357 1993
100	1	#	\|a Schoell, William F
245	1	1	\|a Marketing essentials \|b contemporary concepts and practices \|c William F. Schoell, Joseph P. Guiltinan, with Laura Valvatne
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1993
300	#	#	\|a xxiv, 562 p. \|b ill. \|c 28 cm
500	#	#	\|a Rev. ed. of: Marketing. 1991.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing
700	1	#	\|a Guiltinan, Joseph P
700	#	#	\|a Valvatne, Laura
700	#	#	\|a Schoell, William F. \|t Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65625
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam