Marketing essentials contemporary concepts and practices

Marketing essentials contemporary concepts and practices

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Bibliographic Details
Main Author: Schoell, William F
Other Authors: Guiltinan, Joseph P, Valvatne, Laura, Schoell, William F.
Format: Unknown
Published: Boston Allyn and Bacon 1993
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Marketing. 1991.
Physical Description:xxiv, 562 p. ill. 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:0205143237

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