Marketing essentials contemporary concepts and practices
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Marketing. 1991. |
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| Physical Description: | xxiv, 562 p. ill. 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0205143237 |
Marketing contemporary concepts and practices