Promotion management a strategic approach

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Bibliographic Details
Main Author:	Burnett, John J
Format:	Book
Published:	St. Paul West Pub. Co. 1988
Edition:	2nd ed
Subjects:	Sales promotion
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0314640339
090	0	0	\|a HF5438.5 \|b .B843 1988
100	1	#	\|a Burnett, John J
245	1	1	\|a Promotion management \|b a strategic approach \|c John J. Burnett
250	#	#	\|a 2nd ed
260	#	#	\|a St. Paul \|b West Pub. Co. \|c 1988
300	#	#	\|a xvii, 619 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Sales promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65564
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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