Promotion management a strategic approach
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| Main Author: | |
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| Format: | Book |
| Published: |
St. Paul
West Pub. Co.
1988
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 619 p. ill. 26 cm |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0314640339 |
Sales Promotion Management