Kleppner's advertising procedure
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Main Author: | Russell, Thomas 1941- |
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Other Authors: | Kleppner, Otto 1899-, Lane, W. Ronald 1940- |
Format: | Book |
Published: |
Englewood Cliffs, N.J.
Prentice Hall
1990
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Edition: | 11th ed. |
Series: | The Prentice Hall series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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