Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Russell, Thomas 1941-
Other Authors:	Kleppner, Otto 1899-, Lane, W. Ronald 1940-
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice Hall 1990
Edition:	11th ed.
Series:	The Prentice Hall series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0135163374
090	0	0	\|a HF5823 \|b .K45 1990
100	1	#	\|a Russell, Thomas \|d 1941-
245	1	1	\|a Kleppner's advertising procedure
250	#	#	\|a 11th ed. \|b J. Thomas Russell, W. Ronald Lane
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1990
300	#	#	\|a xviii, 718 p. \|b ill. (some col. \|c 29 cm
490	1	#	\|a The Prentice Hall series in marketing
500	#	#	\|a Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
700	1	#	\|a Kleppner, Otto \|d 1899- \|t Advertising procedure
700	#	#	\|a Lane, W. Ronald \|d 1940-
740	1	#	\|a Advertising procedure
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65552
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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