Kleppner's advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1990
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| Edition: | 11th ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-65552 | ||
| 020 | # | # | |a 0135163374 |
| 090 | 0 | 0 | |a HF5823 |b .K45 1990 |
| 100 | 1 | # | |a Russell, Thomas |d 1941- |
| 245 | 1 | 1 | |a Kleppner's advertising procedure |
| 250 | # | # | |a 11th ed. |b J. Thomas Russell, W. Ronald Lane |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1990 |
| 300 | # | # | |a xviii, 718 p. |b ill. (some col. |c 29 cm |
| 490 | 1 | # | |a The Prentice Hall series in marketing |
| 500 | # | # | |a Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Kleppner, Otto |d 1899- |t Advertising procedure |
| 700 | # | # | |a Lane, W. Ronald |d 1940- |
| 740 | 1 | # | |a Advertising procedure |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65552 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Kleppner's advertising procedure