Kleppner's advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1990
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| Edition: | 11th ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. |
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| Physical Description: | xviii, 718 p. ill. (some col. 29 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0135163374 |
Kleppner's advertising procedure