Strategic marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1987
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| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 679 p. ill. 24 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0256033706 |
Strategic marketing