International marketing
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwan
2005
|
| Edition: | 12th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Cateora, Philip R. |e author |
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora, John L. Graham |
| 250 | # | # | |a 12th ed. |
| 264 | # | 1 | |a New York |b McGraw-Hill Irwan |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a xxxiii, 697 pages |b colour illustrations |c 29 cm |e 1 compact disk |
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| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field |
| 526 | 0 | # | |a MKT950 |b BM991 |5 AAGBS |
| 526 | 0 | # | |a International Marketing |b Doctor of Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 1 | |a International business enterprises |
| 650 | # | # | |a Export marketing |
| 700 | 1 | # | |a Graham, John L. |e author |
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International Marketing