International marketing
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwan
2005
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| Edition: | 12th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field |
|---|---|
| Physical Description: | xxxiii, 697 pages colour illustrations 29 cm 1 compact disk |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0071111026 0072833718 |
International Marketing