Marketing management analysis, planning, implementation, and control

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1991
Edition:	7th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-65197
020	#	#	\|a 0135524806
090	#	#	\|a HF5415.13 \|b .K64 1991
100	#	#	\|a Kotler, Philip
245	#	#	\|a Marketing management \|b analysis, planning, implementation, and control \|c Philip Kotler
250	#	#	\|a 7th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1991
300	#	#	\|a xxvi, 756 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65197
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam