Strategic marketing problems cases and comments

Saved in:

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.
Format:	Book
Published:	Boston Allyn and Bacon 1993
Edition:	6th ed.
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-64794
020	#	#	\|a 0205142427 (hbk.)
090	0	0	\|a HF5415.135 \|b .K47 1993
100	1	#	\|a Kerin, Roger A.
245	1	0	\|a Strategic marketing problems \|b cases and comments \|c Roger A. Kerin, Robert A. Peterson
250	#	#	\|a 6th ed.
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1993
300	#	#	\|a x, 720p. \|b ill. \|c 27 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Peterson, Robert A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=64794
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00250##b002.5.3\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|