Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Published: Boston Allyn and Bacon 1993
Edition:6th ed.
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 720p. ill. 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:0205142427 (hbk.)

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