Human Communication
"Human Communication" is designed to make introductory communication studies immediate and relevant to students. Following their writing mantra, "Make it Smart. Keep it Real," the authors strike a practical balance of theory and everyday application. To "make it smart,"...
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Main Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2011
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Edition: | Fourth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | "Human Communication" is designed to make introductory communication studies immediate and relevant to students. Following their writing mantra, "Make it Smart. Keep it Real," the authors strike a practical balance of theory and everyday application. To "make it smart," they read hundreds of articles from mainstream communication journals. To "keep it real," they synthesized their findings so that they resonate with the challenges and goals of today's typical basic course. Informed by a survey of introduction to communication instructors, the fifth edition has been thoroughly updated with new content, activities, and ground-breaking digital learning tools in McGraw-Hill Connect, to target the topics and skills that students find most challenging - from identifying and citing sources to using social media |
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Physical Description: | xvii, 431 pages colour illustrations 26 cm |
Bibliography: | Includes glossary, bibliographies and index |
ISBN: | 9780071080682 0071080686 |