Contemporary views on marketing practice

Contemporary views on marketing practice

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Bibliographic Details
Other Authors: Frazier, Gary L, Sheth, Jagdish N
Format: Unknown
Published: Lexington, Mass. Lexington Books 1987
Subjects:
Marketing > Congresses
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Physical Description:vi, 282 p. ill. 24 cm
Bibliography:Includes bibliographies.
ISBN:0669151203

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