Contemporary views on marketing practice
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Lexington, Mass.
Lexington Books
1987
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985. |
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| Physical Description: | vi, 282 p. ill. 24 cm |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0669151203 |
Strategic marketing and management