Understanding mass communication

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Bibliographic Details
Main Author: DeFleur, Melvin L. 1923- (Melvin Lawrence)
Other Authors: Dennis, Everette E
Format: Book
Published: Boston Houghton Mifflin 1988
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-64257
020 # # |a 0395369061 
090 # # |a P92.U5  |b D42 1988 
100 # # |a DeFleur, Melvin L.  |c 1923-  |q (Melvin Lawrence) 
245 # # |a Understanding mass communication  |c Melvin L. DeFleur, Everette E. Dennis 
250 # # |a 3rd ed 
260 # # |a Boston  |b Houghton Mifflin  |c 1988 
300 # # |a xv, 568 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographies and index. 
650 # 0 |a Mass media  |z United States 
700 # # |a Dennis, Everette E 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=64257 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam