Advertising management
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Main Author: | Aaker, David A. |
---|---|
Other Authors: | Myers, John G. 1933- |
Format: | Book |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1987
|
Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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