Advertising management

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Myers, John G. 1933-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1987
Edition:	3rd ed
Subjects:	Advertising > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-64111
020	#	#	\|a 0130160237
082	#	#	\|a 659.1 \|2 19
090	0	0	\|a HF5823 \|b .A13 1987
100	1	#	\|a Aaker, David A.
245	1	0	\|a Advertising management \|c David A. Aaker, John G. Myers
250	#	#	\|a 3rd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1987
300	#	#	\|a xii, 564 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising \|x Management
700	#	#	\|a Myers, John G. \|d 1933-
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=64111
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