An analytic approach to marketing decisions

Saved in:

Bibliographic Details
Main Author:	Dyer, Robert F
Other Authors:	Forman, Ernest H
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1991
Subjects:	Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-64099
020	#	#	\|a 013558826X
090	#	#	\|a HF5415.135 \|b .D93 1991
100	#	#	\|a Dyer, Robert F
245	#	#	\|a An analytic approach to marketing decisions \|c Robert F. Dyer, Ernest H. Forman
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1991
300	#	#	\|a xiii, 368 p. \|b ill. \|c 25 cm. + \|e 1 computer disk (5 1/4 in
500	#	#	\|a System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Decision making
700	#	#	\|a Forman, Ernest H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=64099
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam