An analytic approach to marketing decisions
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive. |
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| Physical Description: | xiii, 368 p. ill. 25 cm. + 1 computer disk (5 1/4 in |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 013558826X |
Marketing decision making analytic framework and cases