Persuasive communication campaigns

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Bibliographic Details
Main Author:	Pfau, Michael
Other Authors:	Parrott, Roxanne
Format:	Book
Published:	Boston Allyn and Bacon 1993
Subjects:	Electioneering Campaign speeches Communication Persuasion (Psychology Advocacy advertising Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-63884
020	#	#	\|a 0205139779
090	#	#	\|a HD59.3 \|b .P43 1993
100	#	#	\|a Pfau, Michael
245	#	#	\|a Persuasive communication campaigns \|c Michael Pfau, Roxanne Parrott
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1993
300	#	#	\|a xiii, 434 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Electioneering
650	#	0	\|a Campaign speeches
650	#	0	\|a Communication
650	#	0	\|a Persuasion (Psychology
650	#	0	\|a Advocacy advertising
650	#	0	\|a Advertising campaigns
700	#	#	\|a Parrott, Roxanne
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63884
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam