Persuasive communication campaigns

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Bibliographic Details
Main Author: Pfau, Michael
Other Authors: Parrott, Roxanne
Format: Unknown
Published: Boston Allyn and Bacon 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-63884
020 # # |a 0205139779 
090 # # |a HD59.3  |b .P43 1993 
100 # # |a Pfau, Michael 
245 # # |a Persuasive communication campaigns  |c Michael Pfau, Roxanne Parrott 
260 # # |a Boston  |b Allyn and Bacon  |c 1993 
300 # # |a xiii, 434 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Electioneering 
650 # 0 |a Campaign speeches 
650 # 0 |a Communication 
650 # 0 |a Persuasion (Psychology 
650 # 0 |a Advocacy advertising 
650 # 0 |a Advertising campaigns 
700 # # |a Parrott, Roxanne 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63884 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00100##a0011.2.2||00245##a002.3.2||00245##c002.3.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00700##a0011.2.2||