Advertising principles and practice

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Bibliographic Details
Main Author: Wells, William 1926-
Other Authors: Burnett, John 1944-, Moriarty, Sandra E. (Sandra Ernst
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice Hall 1992
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:1 v. (various pagings) ill. (some col.) 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:0130162051