Practical advertising and publicity effective promotion of products and services to industry and commerce
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Format: | Book |
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London
McGraw-Hill
1988
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-63785 | ||
020 | # | # | |a 0077070798 |
090 | # | # | |a HF5823 |b .H3245 1988 |
100 | # | # | |a Hart, Norman A |
245 | # | # | |a Practical advertising and publicity |b effective promotion of products and services to industry and commerce |c Norman A. Hart |
260 | # | # | |a London |b McGraw-Hill |c 1988 |
300 | # | # | |a xiv, 245 p. |b ill. |c 24 cm |
500 | # | # | |a Rev. ed. of: Business to business advertising. 3rd ed. c1983# |a Includes index |
504 | # | # | |a Bibliography: p. [243] |
650 | # | 0 | |a Sales promotion |
650 | # | 0 | |a Advertising, Industrial |
650 | # | 0 | |a Publicity |
700 | # | # | |a Hart, Norman A. |t Business to business advertising |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63785 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |