Practical advertising and publicity effective promotion of products and services to industry and commerce

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Bibliographic Details
Main Author: Hart, Norman A
Other Authors: Hart, Norman A.
Format: Book
Published: London McGraw-Hill 1988
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-63785
020 # # |a 0077070798 
090 # # |a HF5823  |b .H3245 1988 
100 # # |a Hart, Norman A 
245 # # |a Practical advertising and publicity  |b effective promotion of products and services to industry and commerce  |c Norman A. Hart 
260 # # |a London  |b McGraw-Hill  |c 1988 
300 # # |a xiv, 245 p.  |b ill.  |c 24 cm 
500 # # |a Rev. ed. of: Business to business advertising. 3rd ed. c1983#  |a Includes index 
504 # # |a Bibliography: p. [243] 
650 # 0 |a Sales promotion 
650 # 0 |a Advertising, Industrial 
650 # 0 |a Publicity 
700 # # |a Hart, Norman A.  |t Business to business advertising 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63785 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam