Practical advertising and publicity effective promotion of products and services to industry and commerce

Practical advertising and publicity effective promotion of products and services to industry and commerce

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Bibliographic Details
Main Author: Hart, Norman A
Other Authors: Hart, Norman A.
Format: Book
Published: London McGraw-Hill 1988
Subjects:
Sales promotion
Advertising, Industrial
Publicity
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Business to business advertising. 3rd ed. c1983# Includes index
Physical Description:xiv, 245 p. ill. 24 cm
Bibliography:Bibliography: p. [243]
ISBN:0077070798

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