Strategic marketing management

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Bibliographic Details
Other Authors:	Dolan, Robert J.
Format:	Unknown
Published:	Boston, Mass. Harvard Business School Publications 1991
Series:	Practice of management series
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0875843107
090	0	0	\|a HF5415.13 \|b .S878 1991
245	0	0	\|a Strategic marketing management \|c readings selected by Robert J. Dolan
260	#	#	\|a Boston, Mass. \|b Harvard Business School Publications \|c 1991
300	#	#	\|a xvi, 656 p. \|b ill. \|c 25 cm
490	1	#	\|a Practice of management series
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Dolan, Robert J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63783
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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