Strategic marketing management
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| Other Authors: | |
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| Format: | Book |
| Published: |
Boston, Mass.
Harvard Business School Publications
1991
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| Series: | Practice of management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xvi, 656 p. ill. 25 cm |
| ISBN: | 0875843107 |
Strategic market management