Cases in advertising and communications management

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Bibliographic Details
Main Author:	Greyser, Stephen A
Other Authors:	Kopp, Robert J
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1992
Edition:	3rd ed
Subjects:	Advertising > Case studies > Management > United States Advertising > Case studies > Communication systems > United States
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5827 \|b .G75 1992
100	1	#	\|a Greyser, Stephen A
245	1	0	\|a Cases in advertising and communications management \|c Stephen A. Greyser ; with the collaboration of Robert J. Kopp
250	#	#	\|a 3rd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1992
300	#	#	\|a xvii, 681 p. \|b ill. \|c 25 cm
650	#	0	\|a Advertising \|v Case studies \|x Management \|z United States
650	#	0	\|a Advertising \|v Case studies \|x Communication systems \|z United States
700	1	#	\|a Kopp, Robert J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63768
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