Cases in advertising and promotion management

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Bibliographic Details
Main Author:	Quelch, John A
Other Authors:	Farris, Paul W
Format:	Book
Published:	Homewood, IL Irwin 1991
Edition:	3rd ed
Subjects:	Sales promotion > Case studies Advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-63582
020	#	#	\|a 0256096899
090	0	0	\|a HF5823 \|b .Q44 1991
100	1	#	\|a Quelch, John A
245	1	1	\|a Cases in advertising and promotion management \|c John A.Quelch, Paul W. Farris
250	#	#	\|a 3rd ed
260	#	#	\|a Homewood, IL \|b Irwin \|c 1991
300	#	#	\|a xiii, 908 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Sales promotion \|x Case studies
650	#	0	\|a Advertising \|x Case studies
700	1	#	\|a Farris, Paul W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63582
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam