Promotional management issues and perspectives
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| Other Authors: | , , |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Promotion analysis, creativity, and strategy
MaxiMarketing The new direction in advertising, promotion, and marketing strategy
Advertising and Promotion An Integrated Marketing Communications Perspective
