Promotional management issues and perspectives

Saved in:

Bibliographic Details
Other Authors:	Govoni, Norman A. P., Eng, Robert J, Galper, Morton
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1988
Subjects:	Sales promotion Marketing Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-63541
020	#	#	\|a 0137310358
090	0	0	\|a HF5415 \|b .P727 1988
245	1	1	\|a Promotional management \|b issues and perspectives \|c [compiled by] Norman Govoni, Robert Eng, Morton Galper
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1988
300	#	#	\|a xi, 305 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographies.
650	#	0	\|a Sales promotion
650	#	0	\|a Marketing
650	#	0	\|a Advertising
700	1	#	\|a Govoni, Norman A. P.
700	#	#	\|a Eng, Robert J
700	#	#	\|a Galper, Morton
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63541
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|02700##a0011.2.2\|\|