Promotional management issues and perspectives
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographies. |
|---|---|
| Physical Description: | xi, 305 p. ill. 24 cm |
| ISBN: | 0137310358 |
PROMOTIONAL MANAGEMENT