Business-to-business marketing strategic resource management and cases
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Format: | Unknown |
Published: |
Boston
Allyn and Bacon
1991
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-63537 | ||
020 | # | # | |a 0205129153 |
040 | # | # | |a DLC |c DLC |d DLC |
090 | 0 | 0 | |a HF5415.13 |b .M325 1991 |
100 | 1 | # | |a Mahin, Philip William |
245 | 1 | 1 | |a Business-to-business marketing |b strategic resource management and cases |c Philip W. Mahin |
260 | # | # | |a Boston |b Allyn and Bacon |c 1991 |
300 | # | # | |a xvii, 590 p. |b ill. |c 24 cm |
500 | # | # | |a Includes bibliographical references and indexes. |
650 | # | 0 | |a Industrial marketing |x Management. |
650 | # | 0 | |a Industrial marketing |x Management |x Case studies |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63537 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |