Business-to-business marketing strategic resource management and cases

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Bibliographic Details
Main Author: Mahin, Philip William
Format: Unknown
Published: Boston Allyn and Bacon 1991
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0205129153 
040 # # |a DLC  |c DLC  |d DLC 
090 0 0 |a HF5415.13  |b .M325 1991 
100 1 # |a Mahin, Philip William 
245 1 1 |a Business-to-business marketing  |b strategic resource management and cases  |c Philip W. Mahin 
260 # # |a Boston  |b Allyn and Bacon  |c 1991 
300 # # |a xvii, 590 p.  |b ill.  |c 24 cm 
500 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Industrial marketing  |x Management. 
650 # 0 |a Industrial marketing  |x Management  |x Case studies 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63537 
964 # # |c BOK  |d 01 
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