Business-to-business marketing strategic resource management and cases

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Bibliographic Details
Main Author:	Mahin, Philip William
Format:	Book
Published:	Boston Allyn and Bacon 1991
Subjects:	Industrial marketing > Management. Industrial marketing > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|c DLC \|d DLC
090	0	0	\|a HF5415.13 \|b .M325 1991
100	1	#	\|a Mahin, Philip William
245	1	1	\|a Business-to-business marketing \|b strategic resource management and cases \|c Philip W. Mahin
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1991
300	#	#	\|a xvii, 590 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Industrial marketing \|x Management.
650	#	0	\|a Industrial marketing \|x Management \|x Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63537
964	#	#	\|c BOK \|d 01