Business-to-business marketing strategic resource management and cases
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Boston
Allyn and Bacon
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xvii, 590 p. ill. 24 cm |
| ISBN: | 0205129153 |
Business marketing management a strategic view of industrial and organizational markets 
Business-to-business marketing