Managing new products the power of innovation

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Bibliographic Details
Main Author:	Kuczmarski, Thomas D. 1951-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1992
Edition:	2nd ed
Subjects:	Product management Marketing New products
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.153 \|b .K83 1992
100	1	#	\|a Kuczmarski, Thomas D. \|d 1951-
245	1	1	\|a Managing new products \|b the power of innovation \|c Thomas D. Kuczmarski
250	#	#	\|a 2nd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1992
300	#	#	\|a xiii, 304 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index.
650	#	0	\|a Product management
650	#	0	\|a Marketing
650	#	0	\|a New products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63381
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