The basic principles of marketing warfare
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Chichester [West Sussex] New York
Wiley
1987
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| Edition: | English language ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xi, 164 p. ill. 24 cm |
| ISBN: | 0471915459 |
Marketing warfare