The marketing book
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| Corporate Author: | |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Edition: | 2nd ed |
| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-63056 | ||
| 020 | # | # | |a 0750600233 |
| 090 | # | # | |a HF5415 |b .M37 1992 |
| 245 | # | # | |a The marketing book |c edited by Michael J. Baker |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Oxford |b Butterworth-Heinemann |c 1992 |
| 300 | # | # | |a xxvii, 529 p. |b ill. |c 25 cm |
| 490 | # | # | |a Marketing series |
| 500 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |
| 700 | # | # | |a Baker, Michael J |c 1935- |q Michael John |
| 710 | # | # | |a Chartered Institute of Marketing |
| 840 | # | # | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63056 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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THE Marketing BOOK