The marketing book
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Edition: | 2nd ed |
| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxvii, 529 p. ill. 25 cm |
| ISBN: | 0750600233 |
THE Marketing BOOK