Professional services marketing

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Bibliographic Details
Main Author: Morgan, Neil Neil A
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford Boston Butterworth-Heinemann 1991
Series:The Marketing series
Subjects:
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Description
Item Description:"Published in association with the Chartered Institute of Marketing."# Includes bibliographical references and index.
Physical Description:viii, 226 p. ill. 24 cm
ISBN:075060090X