The marketing audit translating marketing theory into practice

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Bibliographic Details
Main Author:	McDonald, H. B. Malcolm
Other Authors:	Leppard, John W
Format:	Book
Published:	Oxford Boston Butterworth-Heinemann 1991
Series:	The Marketing series
Subjects:	Marketing audits > Problems, exercises, etc
Online Access:	Click Here to View Status and Holdings.
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090	#	#	\|a HF5415.16 \|b .M35 1991
100	#	#	\|a McDonald, H. B. Malcolm
245	#	#	\|a The marketing audit \|b translating marketing theory into practice \|c Malcolm H.B. McDonald ; written in association with John W. Leppard
260	#	#	\|a Oxford \|a Boston \|b Butterworth-Heinemann \|c 1991
300	#	#	\|a vii, 268 p. \|b ill. \|c 24 cm
490	#	#	\|a The Marketing series
500	#	#	\|a Includes index.
650	#	0	\|a Marketing audits \|x Problems, exercises, etc
700	#	#	\|a Leppard, John W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=63051
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