The marketing audit translating marketing theory into practice
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Oxford Boston
Butterworth-Heinemann
1991
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| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | vii, 268 p. ill. 24 cm |
| ISBN: | 0750600896 |
The marketing audit translating marketing theory into practice