Marketing performance assessment

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Bibliographic Details
Main Author:	Bonoma, Thomas V
Other Authors:	Clark, Bruce H. 1958-
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 1988
Subjects:	Marketing > Evaluation
Online Access:	Click Here to View Status and Holdings.
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001	wils-62431
020	#	#	\|a 0875842038
090	#	#	\|a HF5415 \|b .B5243 1988
100	#	#	\|a Bonoma, Thomas V
245	#	#	\|a Marketing performance assessment \|c Thomas V. Bonoma, Bruce H. Clark
260	#	#	\|a Boston, Mass. \|b Harvard Business School Press \|c 1988
300	#	#	\|a xiv, 202 p. \|b ill. \|c 29 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 185-195.
650	#	0	\|a Marketing \|x Evaluation
700	#	#	\|a Clark, Bruce H. \|c 1958-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=62431
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam