Marketing performance assessment
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
Harvard Business School Press
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xiv, 202 p. ill. 29 cm |
| Bibliography: | Bibliography: p. 185-195. |
| ISBN: | 0875842038 |
The marketing edge making strategies work