Advertising what it is and how to do it

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Bibliographic Details
Main Author: White, Roderick
Format: Unknown
Published: London McGraw-Hill 1988
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published by McGraw-Hill in association with the Advertising Association"--Cover.# Includes index.
Physical Description:xi, 223 p., 16 p. of plates ill. 23 cm
Bibliography:Bibliography: p. 207-211.
ISBN:0770707711