Strategic marketing channel management

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Bibliographic Details
Main Author:	Bowersox, Donald J
Other Authors:	Cooper, M. Bixby
Format:	Book
Published:	New York McGraw-Hill 1992
Series:	McGraw-Hill series in marketing
Subjects:	Business logistics Marketing channels > Management Physical distribution of goods
Online Access:	Click Here to View Status and Holdings.
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Strategic marketing channel management by Bowersox, Donald J

Published 1992

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Book