Strategic marketing channel management

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Bibliographic Details
Main Author:	Bowersox, Donald J
Other Authors:	Cooper, M. Bixby
Format:	Book
Published:	New York McGraw-Hill 1992
Series:	McGraw-Hill series in marketing
Subjects:	Business logistics Marketing channels > Management Physical distribution of goods
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.129 \|b .B68 1992
100	1	#	\|a Bowersox, Donald J
245	1	1	\|a Strategic marketing channel management \|c Donald J. Bowersox, M. Bixby Cooper
260	#	#	\|a New York \|b McGraw-Hill \|c 1992
300	#	#	\|a xix, 488 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill series in marketing
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Business logistics
650	#	0	\|a Marketing channels \|x Management
650	#	0	\|a Physical distribution of goods
700	1	#	\|a Cooper, M. Bixby
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61757
964	#	#	\|c BOK \|d 01
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