Strategic marketing channel management

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Bibliographic Details
Main Author: Bowersox, Donald J
Other Authors: Cooper, M. Bixby
Format: Unknown
Published: New York McGraw-Hill 1992
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.129  |b .B68 1992 
100 1 # |a Bowersox, Donald J 
245 1 1 |a Strategic marketing channel management  |c Donald J. Bowersox, M. Bixby Cooper 
260 # # |a New York  |b McGraw-Hill  |c 1992 
300 # # |a xix, 488 p.  |b ill.  |c 24 cm 
490 1 # |a McGraw-Hill series in marketing 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Business logistics 
650 # 0 |a Marketing channels  |x Management 
650 # 0 |a Physical distribution of goods 
700 1 # |a Cooper, M. Bixby 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61757 
964 # # |c BOK  |d 01 
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