Strategic marketing channel management

Strategic marketing channel management

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Bowersox, Donald J
Other Authors: Cooper, M. Bixby
Format: Book
Published: New York McGraw-Hill 1992
Series:McGraw-Hill series in marketing
Subjects:
Business logistics
Marketing channels > Management
Physical distribution of goods
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Includes bibliographical references and index
Physical Description:xix, 488 p. ill. 24 cm
ISBN:0070067570

Similar Items