Strategic marketing channel management

Strategic marketing channel management

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Bibliographic Details
Main Author: Bowersox, Donald J
Other Authors: Cooper, M. Bixby
Format: Unknown
Published: New York McGraw-Hill 1992
Series:McGraw-Hill series in marketing
Subjects:
Business logistics
Marketing channels > Management
Physical distribution of goods
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xix, 488 p. ill. 24 cm
ISBN:0070067570

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